data-mm-id=”_xfhikiqw7″>Long associated with college athletics, the phrase "pay for play" took on a slightly different meaning with the advent of NIL in the NCAA. Now, thanks to the Oklahoma State Cowboys football program, the phrase "pay by play" may become in vogue.Led by Mike Gundy, who is in his 20th year as head coach, the Cowboys will be wearing QR codes on their helmets this season which will allow fans to donate to a general team fund which will be split between every student-athlete on the team's roster.Affixed to the back of each helmet via 1.5-square-inch decals, the codes will feature each player's name and number in the design. The team doesn't anticipate the QR codes to be visible from the stands, but it does expect them to be useful for…